We win again - and are up with the Big Boys !

Leeza has done it again. She has been crowned Christmas Star Baker ! Link - to list of winners

With our soon to be launched piewich range - the product has picked up its first award under it’s own name in the British Bakers annual competition Christmas Stars.

All the winners where the Big Boys - like Lidl, Aldi, Asda, Co-op and Costa Coffee. And look who was sitting alongside them - us, The Russian Food Company. We are a very small bakery in Sheffield run by the husband and wife team of Leeza Murina and Steve Jones.

Their Chicken, Cranberries and Walnuts piewich scooped the first prize in the Festive Savoury Pies & Pastries category. Unlike some of the other winners, there was no runner-ups to our dominant first spot :-)

What pleased us even more was when you looked at who was behind some of the other winners. For example, the company that made the Costa winner was CSM Bakery Solutions. Who are they? They describe themselves as is an international leader in the baking industry, producing one of the industry’s broadest ranges of products for customers in more than 100 countries. Headquartered in Atlanta, Georgia, USA.

Holy smoke ! A global bakery corporation was needed for Costa to win. For us - it needed just Leeza and a bakery operation put together for comparative pennies compared the behemoth that is CSM Bakery Solutions!

Watch out for where our piewiches are going. We are in serious talks with a range of blue chip companies who love the look and taste of them.

Background to the competition

This is a fantastic opportunity to be rewarded and recognised by the wider industry – your customers, partners and suppliers.

Any professional baker or bakery retailer – regardless of size – can enter the British Baker Christmas Stars competition. Whether you are an independent bakery, a farm shop, a wholesale bakery operation, manufacturer or multiple retailer, if you sell or supply festive baked products, then we want to hear from you.

Here’s why you should enter

  • Generate positive publicity, both locally and nationally

  • Reward the loyalty, skills and hard work of your team

  • Increase sales and help your product stand out from the competition during the festive period

  • Gain an independent, nationally recognised badge of honour for your product with the use of the Christmas Stars logo on all marketing materials

  • Raise the profile of your business with coverage in British Baker magazine and website

The judging

The British Baker Christmas Star has a comprehensive judging panel formed of industry experts including bakers, nutritionists, product developers and food critics.

Products are judged and scored ‘blind’ – with judges unaware of the product’s manufacturer/retailer.

Judges will be marketing against key criteria including:

  • Appearance

  • Taste

  • Aroma

  • Value for money

  • Innovation

Judges will select one product as a Winner in each category and one or more products may be awarded Highly Commended.

Stephen JONESComment